I’ve always been fascinated by how people connect - the stories they trust, the signals they notice, and the impressions that stick. That curiosity led me to UCLA, where I studied Communications and Anthropology, exploring how culture shapes meaning and how language influences perception. It’s a lens that still guides my work today: the brands that stand out are the ones people feel, long before they buy anything.

In Los Angeles, I worked in PR, crafting campaigns, pitching stories, and managing media relationships - learning firsthand how storytelling builds awareness, trust, and engagement.

Back in Zurich, I joined the growing creative agency Witwinkel, taking on roles across brand strategy, creative direction, and multimedia production. As part of the executive management team, I helped shape workflows, grow the office, and bring big ideas to life - not just creatively, but operationally.

Years of agency life taught me this: strong brands don’t happen by accident. They come from clarity, intention, and consistent experiences people remember. But with dozens of clients and fast-moving timelines, there wasn’t always space to go as deep as I wanted.

So I founded on point. A studio where strategy, digital design, and social media come together to build impactful online presence - no noise, no clutter, no half-thought ideas. Just a clear point of view.